For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the "mass consumer" to be content with accepting what is on offer, not what is wanted. However, a "revised" educational code appears to be…

Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…

This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…

The document contains theoretical and practical information to aid social studies classroom teachers as they develop and implement consumer education programs. The monograph is presented in three major sections. Section I illustrates the kinds of theoretical content the author believes are appropriate for a school consumer education program.…