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Smith, Robert Rutherford – 1980
This second edition of "Beyond the Wasteland" provides an updated review of broadcast criticism. It offers teachers information to sharpen their own critical capacities and help for exploring media criticism with their students. It also provides suggestions and contextual insights for the mass media researcher. The book is divided into…
Descriptors: Broadcast Industry, Content Analysis, English Instruction, Evaluation
House, Ernest R. – 1977
Evaluation is an act of persuasion directed to a specific audience concerning the solution of a problem. The process of evaluation is prescribed by the nature of knowledge--which is generally complex, always uncertain (in varying degrees), and not always propositional--and by the nature of logic, which is always selective. In the process of…
Descriptors: Abstract Reasoning, Audiences, Bias, Case Studies