Higher education faces a looming demographic storm. Decades-long patterns in fertility, migration, and immigration persistently nudge the country toward the Hispanic Southwest. As a result, the Northeast and Midwest--traditional higher education strongholds--expect to lose 5 percent of their college-aged populations between now and the mid-2020s.…

The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…

This collection of papers discusses the experience of students in the United Kingdom's new, mass higher education system. The papers are viewed as dispatches from the "front line" rather than conventional analyses by education researchers. The organization of the papers mirrors the stages of students' experience of higher…