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| Anderson, Daniel R., Ed. | 1 |
| Baron, L. | 1 |
| Brown, James W., Ed. | 1 |
| Bryant, Jennings, Ed. | 1 |
| Chu, Godwin C. | 1 |
| Miles, Betty | 1 |
| O'Bryan, Kenneth G. | 1 |
| Salomon, Gavriel | 1 |
| Schramm, Wilbur | 1 |
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Bryant, Jennings, Ed.; Anderson, Daniel R., Ed. – 1983
Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…
Descriptors: Attention, Children, Childrens Television, Commercial Television
Miles, Betty – 1975
The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on…
Descriptors: Childhood Attitudes, Children, Commercial Television, Educational Research
Download full textSalomon, Gavriel – 1974
The airing of "Sesame Street" on Israeli television in 1971 provided an opportunity to study the effects of a sophisticated media format on a media naive audience. Samples of 93 kindergarteners and 224 second and third graders of mixed socioeconomic background were pre- and posttested for cognitive skills and media literacy. After…
Descriptors: Achievement, Demography, Early Childhood Education, Educational Research
Baron, L.; O'Bryan, Kenneth G. – 1974
Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…
Descriptors: Children, Educational Media, Educational Research, Educational Television
Chu, Godwin C.; Schramm, Wilbur – 1975
This broad survey of research on instructional television examines a variety of aspects relating to its effectiveness in the classroom. An introductory essay identifies significant trends that have emerged since the original publication of this report. Chapter one reviews the generalized effects of TV on pupil learning, including variations in…
Descriptors: Age Differences, Audiovisual Aids, Color, Cost Effectiveness
Brown, James W., Ed. – 1975
Intended for use by media specialists at all levels, this volume joins two preceding editions in reviewing the current status of educational media, instructional technology, librarianship, information science, and telecommunication. First is a collection of essays which address the following topics: 1) perspectives on educational media; 2) major…
Descriptors: Audiovisual Aids, Business Administration, Clearinghouses, Communications
