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PDF pending restorationRust, Langbourne W. – 1971
As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend…
Descriptors: Arousal Patterns, Attention, Cues, Educational Television
