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Hopkins, David S. P.; Massy, William F. – 1981
Drawing on the authors' extensive experience at Stanford University as well as the work of others, this book offers the first systematic approach to fiscal and human resource planning at colleges and universities. It shows how decision models can and should become an integral part of the planning process. The uses and misuses of planning models in…
Descriptors: Administrator Guides, Budgeting, College Faculty, College Planning
Foster, Ralph S., Jr., Ed.; And Others – 1994
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…
Descriptors: Advertising, College Administration, Costs, Delivery Systems
