"Beyond the Visual" is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, "Reading the Visual" [ED617673], Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the…

Reflecting recent knowledge and developments in the field, this very practical, easy-to-use guide emphasizes learning how to do case study research--from the first step of deciding whether a case study is the way to go to the last step of verifying and confirming findings before disseminating them. The authors show students how to determine an…

Clear, coherent and trusted, this book is the perfect guide to the main social research methods in use today. The much anticipated Third Edition of Clive Seale's bestselling title further expands its coverage to provide an authoritative introduction to all of the social research methods used to analyze qualitative and quantitative data. Written by…

The eighth in a series of publications dealing with aspects of intercultural communication, this volume focuses on approaches to intercultural communication research. The 16 chapters of the volume are arranged into three sections: diverse approaches to research, quantitative approaches, and qualitative approaches. Specific chapters discuss the…