With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

This book is a description of a three-year project to develop and sustain a network of very diverse people who could mutually contribute to each other's resource needs through ideas and resource exchange. People from schools, colleges, and universities, and public and private agencies joined together to form the Essex Network for two major…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

Many immigrant Latino families are settling in U.S. communities that previously had little Latino presence. Through case studies of such communities in Georgia, North Carolina, Maine, Colorado, Illinois, and Indiana, this book describes relations between host communities and newcomers, with particular focus on educational policy formation and…

Emphasizing public, school, and academic libraries, the book provides information on library and information services for Hispanics. Topics of the 10 chapters include: the geographical distribution and concentrations, attitudes, and pertinent sociocultural factors of Mexican Americans, Puerto Ricans, Cubans, and Latinos; assessment of an Hispanic…