South Africa, the last urban, industrial, Western-culture society without television, called for television introduction on January 1, 1976. Thus, South Africa represented the last chance to explore certain research questions about the impact of television in modern societies. A study was made of: (1) factors in the South African context which…

The National Task Force on Women, established by the Corporation for Public Broadcasting (CPB), had three objectives: (1) to examine the extent to which women were employed at all levels in public broadcasting and were integrated into its policy-making and operations; (2) to examine the visibility and image of women in all programing and the…

Eight essays prepared for the Aspen Conference of August 1974 are collected, with comments from the discussions of the leading humanists who attended the conference and reviewed the preliminary drafts. Included are essays on the medium as a social and cultural force, criticism from the viewer's position, a comparison of newspaper and television…

A reexamination of the role of the mass media in the educational process is presented. Part One establishes the current status of American society and education as seen by Alvin Toffler and Peter L. Klinge, the editor. Also, Charles E. Silberman compares the problems of media with those of education. Part Two attempts to clearly define the effects…

A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…

Aimed at primary care physicians and nurses, educators, and parents, this book reviews media effects on adolescent behavior and psychology. The book notes that television is a powerful medium to which adolescents are uniquely susceptible and how studies have shown television's ability to shape social attitudes. Theories of how television affects…

Intended for use by media specialists at all levels, this volume joins two preceding editions in reviewing the current status of educational media, instructional technology, librarianship, information science, and telecommunication. First is a collection of essays which address the following topics: 1) perspectives on educational media; 2) major…