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Blumler, Jay G., Ed.; Katz, Elihu, Ed. – 1974
The essays in this volume examine the use of the mass media and explore the findings of the gratifications approach to mass communication research. Part one summaries the achievements in this area of mass media research and proposes an agenda for discussion of the future direction of this research in terms of a set of theoretical, methodological,…
Descriptors: Analytical Criticism, Audiences, Communications, Higher Education
