The essays contained in this volume are attempts not merely to inventory recent developments and disputes in the field of argumentation but also to sharpen them by carrying them as far as current thinking permits. The 16 essays, which show that argumentation scholars are still far from united around a single theory, are divided into four sections.…

Noting that conversation analysis (CA) has developed into one of the major methods of analyzing speech in the disciplines of communications, linguistics, anthropology and sociology, this book demonstrates in a practical way how to become a conversation analyst. As well as providing an overall introduction to the approach, it focuses on the…

Ethical communication scholars frequently find national popular rhetoric unethical. Some proposed ethical guidelines for the public presentation of ideas call for such elements as habits of search, justice, preference for public versus private motives, respect for dissent, airing of all relevant arguments, and persuasion without coercion or…

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

This book analyzes the coverage of the 1972 presidential election campaign by the three major television networks, focusing on weekday-evening news broadcasts from 10 July to 6 November 1972. The study's two objectives are to identify and explain discernible patterns of campaign news coverage and to show how these patterns relate to the…

The fifth in a series of annual volumes published by the International Communication Association, this yearbook provides reviews, overviews, and syntheses of developments in the evolution of the science of communication. The 40 articles in the volume are categorized as follows: (1) communication reviews and commentaries, including issues in…

The purposes of this book are to offer the outlines of a reciprocal-interactionist view of communication and education, to show some of its applications and implications, and to stimulate questions for exploration of the subject. Topics discussed in the seven chapters of the book are (1) the nature of interactions, (2) communication in reciprocal…

This compilation includes the following essays: (1) "Conversational Inference and Classroom Learning" (John J. Gumperz); (2) "Persuasive Talk--The Social Organization of Children's Talk" (Jenny Cook-Gumperz); (3) "Ethnography--The Holistic Approach to Understanding Schooling" (Frank W. Lutz); (4) "Triangulated Inquiry--A Methodology for the…

This report presents the highlights of research activities conducted in 1980 by the Office of Communication Research (OCR), whose job it is to serve the information needs of five distinct entities: the United States Congress, national public broadcasting agencies, local public radio and television stations across the country, decision-making…

Recognizing the discrepancies between educational researchers and practitioners, this book provides research-supported responses to specific questions generated by kindergarten through grade 12 teachers. The eight sections cover the following topics: (1) why communication skills are taught, (2) how communication skills are developed, (3) classroom…

This book, describing the result of extended research on how charts/graphs convey information, develops a scheme for describing/analyzing information contained in graphs/charts. A psychological theory of knowledge of the reader and the mental events which occur in attempting to read a graphic display are the two focal points of the book. A…

The seventh in a series dealing with intercultural communication, this volume is organized around the theme of theorizing in intercultural communication. Papers in the introductory section of the book discuss theory building, cultural assumptions of East and West, and an overview of theorizing in intercultural communication. The second section…

The conferencee discussions and papers presented in this volume reflect the opinions and research of 20 authorities in the field of communication development. These authorities offer new perspectives on nonverbal communication, speech reception and production, and the development of language and thought. To provide a better understanding of…

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…

Because the intervention of a neutral third party is currently gaining favor as an alternative form of dispute resolution, this book explores the process of mediation in the context of managing struggle and examines some of the characteristics of mediators, their training and ethics, and the techniques and skills of good mediation. The theory…