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Download full textBurke, Ken – 1973
In the spring of 1971 a study was conducted at various religious student centers at the University of Texas at Austin to determine the effectiveness of a multimedia presentation in several worship services. Effectiveness was defined as: 1) acceptance of the quality of the presentation by a distinct group of viewers; and 2) their recognition of…
Descriptors: College Students, Higher Education, Media Research, Multimedia Instruction
