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Barcus, F. Earle; Wolkin, Rachel – 1977
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…
Descriptors: Advertising, Childrens Television, Content Analysis, Elementary Education
Turow, Joseph – 1981
A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…
Descriptors: Cartoons, Change, Childrens Television, Content Analysis
Bryant, Jennings, Ed.; Anderson, Daniel R., Ed. – 1983
Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…
Descriptors: Attention, Children, Childrens Television, Commercial Television
Macklin, M. Carole, Ed.; Carlson, Les, Ed. – 1999
This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
Lohr, Paul, Ed.; Meyer, Manfred, Ed. – 1999
This book is a collection of selected articles (published in the 1990s) from "TelevIZIon," a specialized journal of the "Internationales Zentralinstitut fur das Jugend--und Bildungsfernsehen," that take up problems relating to media research and present national and international developments in the field of children's and…
Descriptors: Adolescents, Childrens Television, Elementary Secondary Education, Foreign Countries
Carlsson, Ulla, Ed.; von Feilitzen, Cecilia, Ed. – 1998
This yearbook compiles information on research findings on children and youth and media violence, as seen from the perspective of the United Nations (UN) Convention on the Rights of the Child. The thematic focus of the yearbook is on the influence of children's exposure to media violence. Section 1 of the yearbook, "Children and Media on the…
Descriptors: Childhood Attitudes, Children, Childrens Rights, Childrens Television