Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…

With the pervasiveness of television, especially for children, visual literacy is a growing concern. Television should be regarded as part of a potential solution to the country's need for improved education. "Sesame Street" has proved that children do learn from television, that active interaction is not always necessary for learning,…

An historical record is presented of the processes by which the children's television program, Sesame Street, was created, developed, and implemented. Particular attention is focused on the concept of using a team of educational advisors, professional researchers, and television production specialists to blend the technology of television and the…

The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of…

A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…

"Sesame Street," 30-years-old in 1999, is possibly the most influential program in children's educational television. This book collects and synthesizes key research studies since the program's inception, describing the processes by which educational content and research are integrated into production, reviewing major studies of the…

Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…

Vegetable Soup is a new children's television series whose purpose is to counter the negative and destructive effects of racial isolation. This manual gives detailed instructions for discussion of activities that are presented during the television series such as: crafts, games, recipes, language activities, and children's questions. A list of…

A collection of papers on bilingual education covers these topics: (1) second-language acquisition theories relevant to bilingual education; (2) the age factor in native language maintenance and in the development of English proficiency of overseas Japanese children; (3) applying the Cummins language proficiency model to students who acquire…

This handbook analyzes effects on children of traditional media, such as television, film, and advertising; and new media, such as the Internet and video games. The chapters are: (1) "The History of Children's Use of Electronic Media" (Paik); (2) "Free Reading: Implications for Child Development" (Desmond); (3) "The Use of…