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Durkin, Kevin – 1985
Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…
Descriptors: Adolescents, Attitude Change, Characterization, Childhood Attitudes
Roberts, Donald F.; And Others – 1974
A summative evaluation of the final form of the first four episodes of Big Blue Marble, a television series for children, was conducted. Researchers examined children's perceptions of similarities and differences between themselves and children in other parts of the world; their opinions about the well-being of other children; their opinions about…
Descriptors: Audiences, Childhood Attitudes, Commercial Television, Cultural Awareness
Macklin, M. Carole, Ed.; Carlson, Les, Ed. – 1999
This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
O'Bryan, K. G. – 1974
A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…
Descriptors: Attention, Childhood Attitudes, Children, Comprehension
Miles, Betty – 1975
The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on…
Descriptors: Childhood Attitudes, Children, Commercial Television, Educational Research
von Feilitzen, Cecilia, Ed.; Carlsson, Ulla, Ed. – 1999
This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media education and children's media participation. Section…
Descriptors: Advertising, Childhood Attitudes, Children, Childrens Rights
Carlsson, Ulla, Ed.; von Feilitzen, Cecilia, Ed. – 1998
This yearbook compiles information on research findings on children and youth and media violence, as seen from the perspective of the United Nations (UN) Convention on the Rights of the Child. The thematic focus of the yearbook is on the influence of children's exposure to media violence. Section 1 of the yearbook, "Children and Media on the…
Descriptors: Childhood Attitudes, Children, Childrens Rights, Childrens Television