Based on data collected by several individuals in recent years, this report is intended to provide an overview of American public broadcasting and its audiences. The size, characteristics, and viewing patterns of public, noncommercial television viewers are described. Among the findings cited in the report are the following: (1) 80 percent of…

Over a two month period, the Committee on Children's Television evaluated the response of commercial broadcasters to the Federal Communications Commission guidelines that were established in 1974. Volunteers in 12 cities monitored children's programs on network affiliated and independent television stations. Managers of local television stations…

In recent years, television has received increasing criticism for its portrayal of the female as the passive mother, homemaker, or secretary. Recent content analysis studies of North American television broadcasting support the assertion that women have been stereotyped as second class citizens in a man's world; seldom are they presented as…

The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of…

This study explores the influence that grade level, sex, mass media, and other outside interests have on the television viewing habits of children. Differences in the amount of viewing, program preference, type of program preferred, and typical daily patterns of viewing were items investigated. A questionnaire was used to survey general…

As the United States approaches the 25th anniversary of television in households, it is appropriate that more serious attention be given to the effects it is having on the individual, culture, and society. While few individuals expected television to have the immense influence it presently enjoys, it is both surprising and disappointing that…