Using Ehrenberg's application of mathematical models to the analysis and prediction of repeated buying patterns of consumers, this study focuses on the concept of library use as a form of consumer behavior. The following hypotheses were tested: designated library user groups will tend to exhibit stable behavioral patterns with respect to the…

Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…