Descriptor
| Audiences | 7 |
| Television Research | 7 |
| Programing (Broadcast) | 6 |
| Television Viewing | 5 |
| Television | 4 |
| Children | 3 |
| Mass Media | 2 |
| Minority Groups | 2 |
| Public Television | 2 |
| Radio | 2 |
| Research Methodology | 2 |
| More ▼ | |
Source
Author
| Comstock, George | 1 |
| Keegan, Carol | 1 |
| MacBeth, Tannis M., Ed. | 1 |
| Marshall, Wes | 1 |
| Myrick, Howard A. | 1 |
| Roberts, Donald F. | 1 |
Publication Type
| Books | 7 |
| Collected Works - General | 1 |
| Information Analyses | 1 |
| Reports - Research | 1 |
Education Level
Audience
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Myrick, Howard A.; Keegan, Carol – 1981
This report presents the highlights of research activities conducted in 1980 by the Office of Communication Research (OCR), whose job it is to serve the information needs of five distinct entities: the United States Congress, national public broadcasting agencies, local public radio and television stations across the country, decision-making…
Descriptors: Audiences, Communication Research, Minority Groups, Needs Assessment
Download full textRoberts, Donald F.; And Others – 1974
A summative evaluation of the final form of the first four episodes of Big Blue Marble, a television series for children, was conducted. Researchers examined children's perceptions of similarities and differences between themselves and children in other parts of the world; their opinions about the well-being of other children; their opinions about…
Descriptors: Audiences, Childhood Attitudes, Commercial Television, Cultural Awareness
Gallup Organization, Inc., Princeton, NJ. – 1975
Four national surveys using personal interviews with independent samples of 1500+ adults each were reported. The surveys were conducted between December 1974 and June 1975. The surveys assessed awareness of the television program Feeling Good," sources of awareness, incidence of viewing, and incidence of selected health care practices.…
Descriptors: Adults, Audiences, Behavior Change, Health Education
Marshall, Wes; And Others – 1974
The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…
Descriptors: Audiences, Ethnic Groups, Mexican Americans, Minority Groups
British Broadcasting Corp., London (England). – 1974
The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of…
Descriptors: Audiences, Broadcast Television, Childhood Interests, Childhood Needs
Comstock, George; And Others – 1978
To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…
Descriptors: Advertising, Audiences, Behavior Patterns, Children
MacBeth, Tannis M., Ed. – 1996
Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…
Descriptors: Academic Achievement, Adolescents, Age Differences, Aggression
