An anthology of readings in the media correlates chapter-by-chapter to the authors' textbook, "The Media Works." Fifteen chapters cover the study of newspapers, magazines, comics, popular music, television, movies, and advertising. The authors included represent varied perspectives on the media. The selections were chosen with the help of a…

This collection of essays by expert thinkers in the field of public broadcasting explores some of the many policy questions facing public broadcasting over the next decade. Among the topics dealt with in the 18 essays are: public radio, instructional television, public involvement, financing, research problems, production problems and the role of…

The Institute for Communication Research at Stanford University collected and synthesized existing data on cross-cultural broadcasting throughout the world. In their report, details are provided about four types of effects resulting from cross-cultural broadcasting: (1) cultural effects with emphasis on the trend of research in radio, television,…

Intended as an introduction to the economics of commercial television for the general reader, this volume considers the theory and analytical basis of television and the policy implications of those economics. Part I considers the economics of television markets with particular attention of the determinants of viewer markets; the supply of…