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Download full textRoper Organization, Inc., New York, NY. – 1975
The relative credibility of media is measured and compared over a 16-year period by the Roper Organization for the Television Information Office. Sources of information and trends in viewing habits and hours of viewing are described; the relative desirability of media as viewed by various population groups is reported. Changes in opinion as to…
Descriptors: Attitude Change, Broadcast Industry, Commercial Television, Elections
