Most devices designed to monitor the part of a visual display on which a subject's eyes are focused are cumbersome and expensive. It is proposed that areas of the display screen designated by the production unit as important to some decision be isolated on one television monitor and the remaining area of the screen be isolated on a second monitor.…

Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…

As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend…

Though previous research has attempted to correlate television viewing with educational outcomes, little research has been done to establish the links between modes of presentation, individual styles of learning, and achievement. Eye movements, for instance, are markedly responsive to differences in presentation, especially to such factors as the…

A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…