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Ramond, Charles – 1976
This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…
Descriptors: Advertising, Budgeting, Communications, Information Dissemination
Download full textvon Feilitzen, Cecilia, Ed.; Carlsson, Ulla, Ed. – 1999
This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media education and children's media participation. Section…
Descriptors: Advertising, Childhood Attitudes, Children, Childrens Rights
