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Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1981
Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…
Descriptors: Attitude Measures, Communication Research, Comparative Analysis, Evaluation Methods
Seawell, Margaret, Ed. – 1997
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Turow, Joseph – 1981
A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…
Descriptors: Cartoons, Change, Childrens Television, Content Analysis
Bryant, Jennings, Ed.; Anderson, Daniel R., Ed. – 1983
Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…
Descriptors: Attention, Children, Childrens Television, Commercial Television
Baggaley, P. Jonathan, Ed.; And Others – 1987
Eleven articles on the evaluation of educational television (ETV) in South Africa are provided. Under the heading "Theory" are: (1) "The Meaning of Evaluation and Its Practice" (D. Nevo); (2) "Criteria for Evaluating ETV: A Theoretical Framework" (R. Israeli); and (3) "Sources of Evaluation Criteria in Education,…
Descriptors: Educational Assessment, Educational Television, Evaluation Criteria, Evaluation Methods
MacBeth, Tannis M., Ed. – 1996
Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…
Descriptors: Academic Achievement, Adolescents, Age Differences, Aggression
