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Education and the Culture of Consumption: Personalisation and the Social Order
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Hartley, David – Routledge, Taylor & Francis Group, 2012
For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the "mass consumer" to be content with accepting what is on offer, not what is wanted. However, a "revised" educational code appears to be…
Descriptors: Educational History, Role of Education, Marketing, Consumer Economics
Critical Pedagogies of Consumption: Living and Learning in the Shadow of the "Shopocalypse"
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Sandlin, Jennifer A., Ed.; McLaren, Peter, Ed. – Routledge, Taylor & Francis Group, 2009
Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…
Descriptors: Critical Theory, Social Systems, Popular Culture, Consumer Education
Student Marketing for Colleges and Universities
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Whiteside, Richard – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…
Descriptors: Strategic Planning, Consumer Economics, Marketing, Higher Education