Descriptor
| Advertising | 1 |
| Females | 1 |
| Males | 1 |
| Sex Role | 1 |
| Sex Stereotypes | 1 |
| Social Attitudes | 1 |
| Social Behavior | 1 |
| Social Structure | 1 |
| Social Values | 1 |
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Author
| Goffman, Erving | 1 |
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| Books | 1 |
| Non-Print Media | 1 |
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Goffman, Erving – 1979
A heavily illustrated discussion of the ways in which men and women are portrayed in advertisements is presented. The three essays which precede the 56 pages of illustrations discuss gender expressions, characteristics of public and private pictures, and gender commercials. The author notes that advertisements do not depict how men and women…
Descriptors: Advertising, Females, Males, Sex Role
