More than 1000 general reference works on the Canadian mass media by Canadians or by authors living in Canada are listed alphabetically by author and cross-indexed by various areas of concern. Included are studies on the sociology, history, politics, and economics of the media. A few non-Canadian works are included because they are considered…

In the spring of 1971 a study was conducted at various religious student centers at the University of Texas at Austin to determine the effectiveness of a multimedia presentation in several worship services. Effectiveness was defined as: 1) acceptance of the quality of the presentation by a distinct group of viewers; and 2) their recognition of…

Most devices designed to monitor the part of a visual display on which a subject's eyes are focused are cumbersome and expensive. It is proposed that areas of the display screen designated by the production unit as important to some decision be isolated on one television monitor and the remaining area of the screen be isolated on a second monitor.…

This volume is a blend of media research, cognitive science research, and tradecraft knowledge regarding video production techniques. The research covers: visual learning; verbal-auditory information; news broadcasts; the value of motion and animation in film and video; simulation (including realism and fidelity); the relationship of text and…

The theoretical perspective presented in this monograph is intended to answer two fundamental questions: What accounts for the input of the gatekeeping institution in the newsroom? and What accounts for the output of the gatekeeping institution? The organizational role of gatekeeper is to monitor incoming information for its news content; to…

To provide a body of descriptive information in the communications field, simple explanations of 60 basic concepts are provided. Covered are basic elements of communication, forms of communication, what is communicated, process and effects, mass media functions, social environment for communication, and investigative approaches and tools. Concepts…

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

The television networks nightly news coverage of the 1972 Presidential campaign was examined between July 10 and November 6, 1972 to assess the nature and impact of political bias in news coverage. The campaign news coverage of two newspapers and one wire service was also compared with respect to the content and length of each medium's news about…

The contents of this book focus on various aspects of studies in communications, examining relevant criteria for their disciplined study, evaluating present research and criticism, and suggesting future directions of inquiry in the field of communications. Part one concerns the technology, viewpoints, and categories of communications; part two…

Research on media and technology in education appears in many forms and styles. The results of this research so far has been quite disappointing, in that researchers have failed to point out the difference between research on media and research with media. Research also has tended to become highly specific, thus losing representativeness. A…

Thirty-six abstracts of media research presented at the 1975 convention of the Association for Educational Communications and Technology (AECT) are compiled in the order in which the papers were presented. Each abstract includes name, affiliations and mailing address of the person presenting the paper. Most abstracts are organized according to…

Addressing the question of the usefulness of the concept of New Journalism, this study also seeks to define the essential characteristics of New Journalism and to determine whether, in fact, there is such a thing. The first chapter reviews the critical literature of New Journalism, sorting out some of the many uses of the term, then narrowing the…

This volume posits the existence of a gap between theory and practice in rural-development efforts involving communication media and provides suggestions for integrating the efforts of theoreticians and practitioners. Chapter one briefly reviews the development of theoretical concepts about the nature of communication and the use of communication…

This collection of 26 articles, written by mass communication experts from 12 countries, investigates various aspects of entertainment as communication, focusing on entertainment as provided by its currently most important source, mass media. The premise behind the essays is that there is no such thing as "pure entertainment," but that…