Descriptor
| Audiences | 1 |
| Ethnic Groups | 1 |
| Mexican Americans | 1 |
| Minority Groups | 1 |
| Program Development | 1 |
| Program Evaluation | 1 |
| Programing (Broadcast) | 1 |
| Television | 1 |
| Television Research | 1 |
| Television Surveys | 1 |
| Television Viewing | 1 |
| More ▼ | |
Source
Author
| Marshall, Wes | 1 |
Publication Type
| Books | 1 |
Education Level
Audience
Location
| Arizona | 1 |
| Arizona (Tucson) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Marshall, Wes; And Others – 1974
The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…
Descriptors: Audiences, Ethnic Groups, Mexican Americans, Minority Groups
