Though previous research has attempted to correlate television viewing with educational outcomes, little research has been done to establish the links between modes of presentation, individual styles of learning, and achievement. Eye movements, for instance, are markedly responsive to differences in presentation, especially to such factors as the…

Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…