Descriptor
| Administrators | 1 |
| Case Studies | 1 |
| Consumer Economics | 1 |
| Continuing Education | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Program Development | 1 |
| Recruitment | 1 |
| Theories | 1 |
Source
Author
| Gibbs, Paul | 1 |
| Knapp, Michael | 1 |
Publication Type
| Books | 1 |
| Guides - Non-Classroom | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Gibbs, Paul; Knapp, Michael – 2002
This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…
Descriptors: Administrators, Case Studies, Consumer Economics, Continuing Education
