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The Effects of Cross-Cultural Broadcasting. A Study Prepared for UNESCO.
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Contreras, Eduardo; And Others – 1975
The Institute for Communication Research at Stanford University collected and synthesized existing data on cross-cultural broadcasting throughout the world. In their report, details are provided about four types of effects resulting from cross-cultural broadcasting: (1) cultural effects with emphasis on the trend of research in radio, television,…
Descriptors: Audiences, Broadcast Industry, Commercial Television, Communication Problems