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Barcus, F. Earle; Wolkin, Rachel – 1977
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…
Descriptors: Advertising, Childrens Television, Content Analysis, Elementary Education
