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Bryant, Jennings, Ed.; Anderson, Daniel R., Ed. – 1983
Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…
Descriptors: Attention, Children, Childrens Television, Commercial Television