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Hartley, David – Routledge, Taylor & Francis Group, 2012
For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the "mass consumer" to be content with accepting what is on offer, not what is wanted. However, a "revised" educational code appears to be…
Descriptors: Educational History, Role of Education, Marketing, Consumer Economics
Kingma, Bruce R. – 1996
This book provides readers with an introduction to economics and cost-benefit analysis and will be particularly valuable to individuals who are, or plan to be, managers of information services in academic, public, or special libraries. Part 1 provides a rational for economic studies in librarianship, specifically, gaining understanding of consumer…
Descriptors: Consumer Economics, Cost Effectiveness, Decision Making, Economic Factors