With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

This book guides library administrators through stages of long-range needs assessment, particularly taking what they know about their user community, library services, performance standards, and anticipated resources, and using that knowledge to determine space and building needs. Tips, explanations, and hands-on planning tools come through…

Of potential interest to small towns in rural areas, this report describes England's first attempt at applying to a rural area the concept of a multi-agency information and advice center based on a library. The comprehensive review covers all phases of the project: (1) identification of a community's information and advice needs; (2) consultation…