What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…

Libraries are faced with changing demographics, emerging technologies, and economic shifts. Families once attended library programs as a unit, children began kindergarten at age five, and libraries offered few programs for children under four. Intact and extended families are a thing of the past. Many children today are raised in single parent…