Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

The University of Wisconsin-La Crosse's Murphy Library provides access to approximately 200 subscription databases. As with many academic libraries, methods and tools for managing these resources were sorely needed. However, the budget has been cut repeatedly over the past few years--thus the possibility of purchasing a commercial electronic…