A two-part study involving qualitative research in the form of focus groups and a quantitative telephone survey examined the extent of drug and alcohol use by school-age children and the behaviors and attitudes surrounding it. Results indicate that Wisconsin parents are comfortable with alcohol use, considering it a part of their culture, although almost 80% consider underage drinking a community problem. At the same time, nearly 75% have allowed or will allow their children to taste alcohol before age 21, and over 70% said that alcohol concessions at community fairs and sporting events are sometimes acceptable. The message taught in schools should be that moderation and responsible use are more important than a magic legal drinking age. Most parents agreed there is no responsible way to use drugs or cigarettes. Illicit drug use is far less tolerable than drinking, and drinking and driving would also merit severe punishment. Contradictory messages are communicated when schools and parents fail to provide a united front. Full report includes a 6 page summary pamphlet. (MSF)