The fourth in a series of nine proposed reports on the evaluation of Wisconsin's County and District Fairs, this report has three objectives: (1) to study the relationship among various factors associated with fair and grandstand attendance, the number of exhibitors, and the amount of state aid fairs receive, as well as the amount they pay out in premiums; (2) to identify some of the changes that had taken place in fairs in the past decade or so, and to determine if some of these changes had kept pace with each other; and (3) to study the coverage fairs receive in the state's newspapers and to gather information on advertising expenditures. The results of the study suggest that if the decreasing trends of exhibitors and exhibits is not halted and reversed, then fairs as they are now known will soon be a thing of the past; this decline suggests a general weakening of the educational function and impact of fairs. Solutions offered are: (1) make fairs more youth oriented and involve youth in planning of fairs; (2) construct more multipurpose facilities for year-round use; and (3) consolidate or eliminate State support of some of the smaller, weaker or less successful fairs. (DB)