Data on the characteristics of 400 Wisconsin dairy farmers by adopter category innovator-early adopter and early majority; early majority and late majority; and late majority and laggard) are compared with the characteristics of 200 Ohio farmers studied in 1961. The data on the Wisconsin dairy farmers were obtained/by personal interview in a 1962…

Evaluation procedures for the systematic measurement of Extension's total impact or effectiveness in rural Shawano County, Wisconsin, involved developing comprehensive descriptions of Extension programs from 1960 to 1975 to list types of activities and offerings, topics, attendances, and overviews of efforts in program areas like agriculture, home…

Two-thirds of the 33,000 residents of Shawano County, Wisconsin, live in rural areas; agricultural interests comprise 30% of the employment economy. Inventories of Extension programs from 1960 to 1975 and telephone interviews with county and community leaders and a random sample of 1192 county residents yielded data for this survey. Most adults…

Perceptions of the 4-H club agent's role were studied from the viewpoint of club agents, county coworkers, supervisors, and officers of county leader's organizations. Data were obtained through personal or group interviews with 189 respondents. Forty job activities were classified into the four categories of (1) planning and evaluating club…