The purpose of this study was to assess whether ecological or occupational rural-urban differences imply sociocultural differences as measured by public values. Data were gathered during 1970 in a random state-wide survey of Washington residents, N = 3101, response rate = 75%. Two indicators were selected to measure the ecological aspect of society: (1) relative degrees of population density and (2) size and place of residence. Three categories were selected to assess the occupational aspect. Major conclusions were that ecological and occupational rural-urban differences did not necessarily imply cultural differences and that analysis of the conservative-liberal overtones of studied values revealed no identifiable rural-urban orientation. (Author/PS)