A telephone survey was conducted in November 1973 to determine television viewing patterns in southwestern Virginia. Data were collected concerning family characteristics and time spent watching the various programs offered by WBRA-TV and WSVN-TV, the local public broadcasting stations. Income and occupational status proved to be significant determiners of viewing patterns, although educational attainment generally was not. Viewing patterns also tended to reflect the different urban/rural mixes that the two stations serve. Viewers expressed more interest in college level educational programing than in high school level course. Details of the survey design and tabular results are provided. (EMH)