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Harvey, James W.; McCrohan, Kevin F. – Marketing Education Review, 2017
Two fallacious assumptions can mislead assurance of learning (AoL) loop closing. Association to Advance Collegiate Schools of Business guidance states that learning goals should reflect the outcomes most valued by the program, but evidence shows that schools assign equal priorities to the skills selected. The second false assumption is that…
Descriptors: Case Studies, Business Administration Education, Skill Development, Prior Learning