A university president's preparation for a crisis is paramount to the wellbeing of a campus community and ultimately to the longevity of their tenure as the institution's leader. How do university leaders determine what constitutes a crisis for their institution, and once that decision has been made, whether or not to respond, and further, how to…

By examining Virginia Tech's crisis communication during and after the shootings on April 16, 2007, valuable insights were gained that may be applied to current crisis communication models. This article addresses the unique characteristics of educational institutions and the need for comprehensive emergency communication strategies and on-site…

The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

School shootings have generated great public concern and fostered a widespread impression that schools are unsafe for many students; this article counters those misapprehensions by examining empirical evidence of school and community violence trends and reviewing evidence on best practices for preventing school shootings. Many of the school safety…

In a residence hall on the campus of Virginia Tech in Blacksburg, two students had been shot to death. A couple of hours later, the tragedy multiplied by horrific proportions as across campus, 30 students and instructors were gunned down in a classroom building. As the details emerged of the worst shooting incident in U.S. history, educators and…

School safety has become an important area of concern for school improvement. This study examined the effects of staff training as means of improving school responses to student threats of violence. A multidisciplinary sample of 351 staff from 2 school divisions completed pre-post training surveys as part of a 1-day training program using the…

In this article, the author focuses on technology use related to campus crisis and shows the impact that newer technologies have on making the world seem much smaller and united. When crises occur, such as at Virginia Tech shootings or Hurricane Katrina, students across the United States and even the world reach out to one another through new…

George Mason University has four campuses in Northern Virginia and 30,000 students, of whom 40 percent are graduate students. One of its campuses is just one mile from the Pentagon. On September 11, 2001, when terrorists struck the World Trade Center Towers and the Pentagon, no one knew the extent of the damage, how many people had been killed or…

It is essential that the traditional emergency management structure be used as a framework for higher education emergency planning. The four phases of emergency management should be reflected in the architecture of all planning efforts. These include "preparedness," "response," "mitigation," and "recovery."…

This article describes the findings of a Florida commission on campus safety that was issued in May 2007. The commission contradicted assertions by officials at Virginia Tech that they could not share information about the gunman in April's fatal shooting rampage because of privacy laws. The commission was assembled by Governor Charlie Crist in…

A crisis can occur at any time, whether or not a school's staff plans for it. This resource guide is a compilation of user-friendly examples of policies, procedures, guidelines, checklists, and forms to help Virginia schools develop and implement a systematic crisis-management plan. Chapter 1 provides an introductory overview of the essential…