Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

Colleges, schools, and faculties at large universities form strong academic bonds with students. So is it any wonder they want a say in keeping these students engaged as alumni? To provide that input, many larger institutions are decentralizing their alumni operations, meaning that colleges, schools, and faculties have their own alumni staff…