In recent years, the federal Department of Education (ED), and state and local educational agencies (SEAs and LEAs, respectively) have been increasing the emphasis on the need to engage parents and families of students in their children's education. Initiatives have sprung up across the fifty states and Washington, D.C. to help officials at the…

Social media's established power to communicate and engage with mass audiences, combined with its largely free and easy-to-use platforms, makes it an irresistible lure for private, nonprofit and government institutions. What is murkier, but more important than ever, is solving the problem of properly planning and creating a structure so that…