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Direct linkBarker, Gina G.; Yoder, Mollie E. – Journal of School Public Relations, 2012
By examining Virginia Tech's crisis communication during and after the shootings on April 16, 2007, valuable insights were gained that may be applied to current crisis communication models. This article addresses the unique characteristics of educational institutions and the need for comprehensive emergency communication strategies and on-site…
Descriptors: Communication Strategies, Crisis Management, Colleges, Family School Relationship
