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Guide to Marketing Course Competencies.

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Henrico County Public Schools, Glen Allen, VA. Virginia Vocational Curriculum and Resource Center. – 1996

This curriculum guide was developed as a model for schools in Virginia to prepare local programs of studies for the marketing program. In addition to marketing competencies for developing occupational expertise, this curriculum includes foundational competencies important for successful performance in marketing. These baseline competencies address…

Descriptors: Academic Education, Behavioral Objectives, Business Education, Competence