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Direct linkPerera, Charitha Harshani; Nayak, Rajkishore; Nguyen, Long Thang Van – International Journal of Educational Management, 2020
Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…
Descriptors: Credibility, Foreign Countries, Competition, Student Recruitment
Goastellec, Gaele – Peabody Journal of Education, 2008
Most of today's societies are confronted with an increasing necessity to legitimate the organization of their access to higher education. Commonly used as a yardstick to compare societies, the level of access to higher education is often presented as an indicator of the level of development and the capacity to produce knowledge, as well as a…
Descriptors: Access to Education, Equal Education, Higher Education, College Admission
