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Direct linkScott McDonald; Nguyen Thi Ngoc Ha; Christine Bilsland; Seng Kok; Robert McClelland – Journal of Further and Higher Education, 2024
Transnational education (TNE) -- a form of education where learners study in a different country to the awarding institution has been increasingly prevalent globally. Vietnam is not an exception. This article explores university transition experiences of TNE students in Vietnam. Thematic analysis of 20 in-depth interviews with TNE students…
Descriptors: Foreign Countries, Student Experience, Universities, Global Approach
Nghiêm-Phú, Bình; Nguy?n, Thành Hung – Journal of Marketing for Higher Education, 2020
This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…
Descriptors: Self Concept, Correlation, Student Attitudes, Study Abroad
Le, Tri D.; Robinson, Linda J.; Dobele, Angela R. – Studies in Higher Education, 2020
University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for higher education marketers. Of particular importance are the differences across market segments. This study analyses the importance of choice factors,…
Descriptors: College Choice, Information Sources, Employment Potential, Teacher Effectiveness
