Designed for high school economics students as a public service project of the American Fletcher National Bank, the booklet examines the fundamentals of the profit system in attempts to dispel common misconceptions held by students. A comparison is made between newspaper carriers and big business entrepreneurs by considering the risks made in…

The situation comedy (sitcom) as a televisual text specifically encourages one type of decoding through its own encoding. Through the reciprocity of encoding to decoding, feminist sitcoms accord a privileged position to the dominant code, while acknowledging deviance or opposition to it through a highly demarcated female subject position. Relying…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

Designed for high school economics students as a public service project of the American Fletcher National Bank, the booklet examines America's decreasing productivity rate in terms of the efficiency. Natural resources, labor, skilled management, and capital are essential to the productive process. When there is an increase in the cost of the…

This report by National Goals Research Staff, established by President Nixon, is designed not as a listing of specific national goals to be sought but as a springboard for discussion and an aid to decision. It does not presume to say what our choices should be. Rather, it defines the questions, analyzes the debates, and examines the alternative…

Designed for high school economics students as a public service project of the American Fletcher National Bank, the booklet examines the American free enterprise system as it relates to the traditional lemonade stand and its ability to make a profit. The parallel is made by considering some basic principles: (1) the constant need for capital to…

A study explored the potential economic impacts of a large and successful national program of consumer education. Following a literature review, a qualitative analysis was performed on a wide range of topics. The topics pertained to information and the process of consumer choice, the role of advertising, consumer sovereignty and the supply system,…

This competency-based preservice home economics teacher education module on the relationship between national and consumer economics is the first in a set of seven modules on consumer education related to management. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

The paper presents the text of a business and economics session at a conference on recent sociopolitical and socioeconomic developments in West Germany and the United States. Intended as a contribution to the dialogue between the two societies, the paper focuses on differences between average and sophisticated consumers within each country and…

Among the 25 refereed papers, 14 refereed poster sessions, 17 invited papers, and 14 panel/workshop sessions are the following: "Forces Driving Change in Food Safety" (Foreman); "Are Two Incomes Needed to Get Ahead Today?" (Walden); "Financial Manager Profile Scale" (Lytton, Grable); "Real World Financial…

This competency-based preservice home economics teacher education module on technological, sociological, ecological, and environmental factors related to food is the first in a set of five modules on consumer education related to foods and nutrition. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching…

Consumer education can be defined as "a study of intelligent and effective methods of buying and using goods and services, competent money management, and the relationship of the consumer to the economy, the workplace, and the home." An important role of government is providing the individual with information so that the individual can…

This study describes the civic and political behavior of the American public, with a special focus on youth ages 15 to 25. Using an extensive national telephone survey of 3,246 respondents, the authors describe what citizens are doing, and how often they are doing it. They look at a panorama of 19 core activities--ranging from voting to…

Two government documents, "Goals for Americans" and "Toward Balanced Growth: Quantity with Quality" (ED 055 009), together with previous documents, serve as the information source and basis of this guide. The "Goals for Americans" report, initiated by President Eisenhower's Commission in 1960, identified social…